Multiplier effect
The “multiplier effect” in his approach to his work
Economies of scale and multiplier effect. What’s the difference?
It has been a long, long time since I delved into economics so these theories and hypotheses have become hazy to me. I need a refresher!
“Economies of scale” is easily understood and is a well used term, meaning the more you do, the less the cost per unit of production.
In the world of entertainment, economies of scale is generally the approach used for shows that go on “tour” from one city to another. One programme is prepared and replicated in every single city, with very little consideration for customisation to suit the needs and wants of the audience or the local culture.
Breaking the mould – actor turn singer
K-pop concerts and fan meetings of K-stars are usually organised along this approach. This year, every Tom, Dick, Harry and his dog are planning to hold fan meetings and going on tour. From Japan to China to Taiwan to Hong Kong to South East Asia! My mind boggles! Whatever are these people thinking? Do they really understand the markets and their audiences? How big a fanship do they think they have and how many “fans” will be prepared to fork out big bucks to attend? Well, they will be in for a surprise, if they haven’t figured out why there have been so many excuses for cancellation or postponement!
Multiplier effect – more investment dollars, more effort!
There is another economic term I thought about. The economists or those who studied economics among us will be familiar with the concept of “multiplier effect”. How an increase in one economic activity can cause a disproportionate increase or decrease in related activities. Usually, it is used to describe the impact of economic measures on a country’s economy. I checked the Merriam Webster dictionary to get a layperson’s term of “multiplier effect”. It means the effect of a relatively minor factor in precipitating a great change.
Just the thing to describe what I am thinking today!
One of the five programmes – Bar talk!
So, the K-entertainment world is heating up due to the loss of the China market. Everyone is jumping on the band wagon to penetrate more of the Asian markets, especially Japan and markets in North-east Asia. So many “me too” economies of scale type fan meetings are sprouting everywhere and almost every other week! These so called K-Stars are shooting blanks in the hope to create themselves new markets. Whether rightly or wrongly, successful or not, I have no idea.
What I thought interesting is that our favorite man Park Sihoo-ssi is bucking the trend. He is adopting the concept of a “multiplier effect”. He is more focused in planning his activities. Only in selected cities in Japan and only what would be of interest to his fans. No short cuts of economising on money and effort to have one programme that will fit all! His “multiplier effect” will mean more investment dollars and more effort put in to plan and rehearse different shows in different cities with the aim to create more interest and engagement of his fans.
In the land of the topsy turvy Jean Thierry Cha
He is leading the pack, again, going that extra mile to understand more the market and what his fans want. No half measures and infinitely more preparatory work for him to plan and rehearse and having many, many sleepless nights! That is the big difference between a perfectionist who always want to outperform and a mediocre who look at cutting corners.
I hope what Park Sihoo-ssi puts in will turn out positive for him. Extra effort but disproportionately more fruit for his labour! His labour of love that will bring overwhelmingly more love for him in return! That’s the “multiplier effect” I hope to see for him! Fighting!
Covering new grounds in Odaiba Sun & Sea Festival
乘数效应
经济规模和乘数效应。有什么分别？
已经很久没有读经济学，所以一些理论和假设都变得模糊了。我需要复习！
“经济规模”易于理解和普遍使用，意味着做得越多，每件物品的成本就会越低。
在娱乐圈里，一般都会用经济规模的概念来设置活动，尤其是多城市的巡回演出。准备一个程序就会在每个城市复制，很少会考虑到定制以适应观众的需求或配合当地的文化。
Surprising us with the the child in him singing a kid’s song
韩国娱乐特别是演唱会和粉丝见面会通常都按照这种方式进行计划和组织。今年，汤姆，迪克，哈利和他的狗狗 every Tom, Dick, Harry and his dog （英语形容很多人）都计划举办粉丝见面会。从日本到中国到台湾到香港到东南亚！我的头都昏了！这些人在想什么？他们真的了解市场和观众的需求吗？他们认为他们在每个市场都有无数的粉丝，而这些粉丝都愿意拨出大笔钱来参加活动吗？如果他们没有考虑到为什么市场上有这么多的借口去取消或推迟明星的活动，一定会有惊讶的发现！
Will you date the charismatic lawyer Seo Inwoo? Tell us in Tokyo
我也想到了另一个经济学术语。我们当中的经济学家或学习过经济学的姐妹们应该熟悉“乘数效应”这个概念。一个经济活动的增加如何可以导致相关活动的不成比例的增加或减少。通常，用于描述经济措施对国家经济的影响。以便一个外行人对“乘数效应”术语的了解，我查了Merriam Webster字典。这意味着一个相对较小的因素导致成巨大的变化。
这就是我今天想描述的！
由于中国市场的丧失，韩国娱乐圈正在有升温的竞争。每个人都跳上同一艘船，希望可以进攻更多的亚洲市场，特别是日本和东北亚的市场。从来没有看过这么多“我也是”的规模型粉丝见面会，几乎每隔一周！这些所谓的韩星都在射空弹，希望给自己创造新市场。无论是正确还是错误，成功与否，我不知道。
Vengeful angel in the re-enactment of the Princess Man
我认为有趣的是，我们最喜欢的男神正走相反的路线。他的做法正是“乘数效应”，更专注的计划他活动的范围。只有在日本选定的城市，一定要配合粉丝的口味和兴趣。没有节省任何的步骤和程序，只设计一套节目去应付每一个城市。他更多的是“乘数效应” ，投入更多的资本，更多的努力，为每个城市展示不同的节目，以便赢得更多的粉丝兴趣和参与。
他又再显示他领先的地位，去进一步的了解市场和粉丝的需求。不是只执行一半的措施，而是需要更多的准备工作去计划，排练和好多好多的不眠之夜！这就是一个完美主义者追求完美和卓越跟一个平庸者不介意省功夫之间的很大的区别。
Blazing new horizons with his new approach
希望施厚君所投入的将会有好的回报。投入额外的努力和劳动，可以取得不成比例的更多的回报！希望他的爱的劳动将带给他更多爱的回报！“乘数效应”就是我希望他可以拥有的！加油！
Photo Credits – Many thanks! KNTV, sbs.co.kr, kbs.co.kr, OCN, Park Sihoo Weibo, Hoo Factory, Korea
