Prospective 2022

Keep up to speed with relationships – all your fans in particular

Yesterday, we did a retrospective of what went on in the world of Park Sihoo-ssi and ParkSihooSsi.com in 2021.  It was a year which I considered to be the least active as there was hardly any new news. In fact it was mainly retrospective of his career, past works and media interviews.

So what lies ahead? What is the prospective for 2022?

If you think I have inside information on what goes on with Park Sihoo-ssi and his plans for the future, let me dispel that misconception. Just like you, I am not privy to anything about him. I only share what I come across and read or see. Oh, and being opinionated, I also share how I view things and what I personally think should be done. I could keep mum, but because of genuine affection and sincerely wanting to support a brilliant actor whom I consider to be like a brother, I voice my opinions. Maybe he doesn’t read, maybe he doesn’t want to listen or maybe he has his own plans.  His future is in his hands, we can only do so much to support him. 

What’s the prospective for the new year?

Do I have the real prospective for 2022?  The answer is no. I only opine. 

First most, his Korean remake of the successful American crime beat series “The Mentalist” should be coming on stream in 2022. Exactly when, we don’t know yet. Its release is much anticipated but has been delayed and then delayed yet again. It could be tied to HBO Max’s roll out in Asia which has been delayed due to licensing rights of some of its original contents. For now, the streaming platform is only available in the US and some Caribbean and Latin American countries. The establishment and recruitment to staff the HBO Max offices in the Singapore Asia hub and Korea are in the works. Hopefully these issues will get resolved soon and HBO Max can be rolled out across Asia and with it, Park Sihoo-ssi’s “The Mentalist”. The rumour on the street is that it will be the second half of 2022 when they roll out.  Cross our fingers!

Other than this upcoming work, is there anything else in the horizon?  For now, we don’t know. But in his Christmas greeting, our Oppa did indicate that he is reviewing his next project, so something must be coming up. And we hope soon as it has been almost a year and the half since his last drama “Wind, Cloud and Rain” (“Kingmaker: Change of Destiny”) went off air. He seriously needs to have something on air soon or risk losing his presence in the minds of the audience, especially with  aggressive old timers and upcoming fresh faces occupying and crowding the limited air space.

Will we see more and hear more of Park Sihoo-ssi?

And the most important thing that our Oppa has to do is to re-establish ties and build new ones. “Silence is golden” and “Less is more” don’t hold water in the fast changing entertainment world. When face-to-face interactions cannot take place, then these have to be compensated and doubled-up virtually. Establishing ties with decision makers for movie and drama investment, the general public and all fans; they need attending to as they have been sadly neglected (at least the fans have been neglected). Like I said in my earlier articles to start off 2022, “Out of sight is out of mind”. I shan’t talk about decision makers here as I don’t have the knowledge of the inner works but I shall delve on fans and general audience.

Remember your fans…all fans!

Frequently keeping in touch with fans and the general audience can help to keep their mind space and heart space. And by fans and audience, to be blunt, the Japanese are not the only ones. The Koreans, Chinese and international fans are equally, if not more important. The world has changed. A star known only in one or two markets no longer holds weight for producers and production companies. The global market is now within reach through streaming platforms and their growth are phenomenal. If a star has little appeal to global audiences and his or her works are not trending or being actively searched, these platforms will not buy into his or her works or invest in him or her. And in the big scheme of things, the Japan market is but a small and shrinking part of the enlarging global sales.

So get a broader view beyond your blinked vision and colored lenses. Your audience and fans are not just the Japanese. The more you alienate your other audience and fans from other geographies, the more you lose in the long run. Size up where you are now compared to back in 2013, or even 2017. Do you see a big difference? Where are your loyal fans and how many do you still have left? Isn’t it time to get cracking fast before it is too late?

Congratulations on a perfect comeback, Park Sihoo-ssi!

In tribute of Park Sihoo-ssis perfect comeback

And when you lose, you need to build to fill the gap and more. Is anything being done or planned for? What happened to those social media postings on Instagram and Weibo? And where there were tons of media features in the past, there have been but weak squeaks in the last few years, even at the height of “My Golden Life” in 2017 and “Wind, Cloud and Rain” (“Kingmaker: Change of Destiny”) in 2019.  Such rare opportunities are lost when they could have been leveraged to build your presence in the eyes of producers, directors, production houses, general audience and fans. When will the next opportunity come again, if ever? Hard work, lost.  A pity!

Prospective 2022? I hope Oppa Park Sihoo-ssi and his agency, actually agencies since he has two now, will take heed of these views and take action. It would have been so easy to just let go and move on when there isn’t anything much going on to sustain interest, and with other priorities in this uncertain Covid-ridden world. If not for the love and support of Park Sihoo-ssi, I won’t even bother to pen these down. The thoughts are not new, but re-emphasized as in my view, it has come to a critical point that if not addressed, the downhill will be a very steep one where there will be only a slim chance to recover love lost.

So I say again, Oppa Park Sihoo-ssi, help us, help you. It is as simple as that.

Passion led us to Park Sihoo-ssi. Help us to help you!

展望2022

昨天，我们回顾了施厚君和施厚君 2021 年的世界。去年是我认为最不活跃的一年，因为几乎没有任何新的消息。其实主要是回顾他的职业生涯、过去的作品和媒体采访。

那么未来是怎么样呢？ 2022年的前景会如何？

如果大家认为我有施厚君的状况和他未来计划的内幕，让我消除这误解。和你一样，我对他一无所知。我只分享我看到或阅读的内容。哦，我也固执己见，通常会分享自己如何看待事物以及个人认为应该做的事情。我可以保持沉默，但因为真挚的感情，真诚地想支持一个我认为像弟弟一样的才华横溢的演员，所以才发表个人的意见。 也许他不会阅读，也许他不想听，也许他有自己的计划，他的未来是掌握在他自己的手中，我们只能做到此去支持他。

那么对 2022 年我有什么真实的展望呢？答案是没有。只有想法。

Looking forward to “The Mentalist”

首先，他的韩国翻拍的成功美国犯罪案电视剧“超感神探”（“超感警探”）应该会在 2022 年播放。具体是什么时候，还不知道。它的播出受期待，但被推迟了，然后又推迟了。这可能与 HBO Max 在亚洲的推出有关，由于其的某些原始内容的许可权而被推迟。目前，流媒体平台仅在美国以及一些加勒比和拉丁美洲国家可使用。HBO Max 新加坡亚洲中心和韩国办事处的创建和招聘工作正在进行中。希望问题很快得到解决，HBO Max 就可以在整个亚洲推出，同时施厚君的““超感神探”（“超感警探”）也能随之上映。

除了这部即将播放的作品，还有什么其他的作品吗？目前，我们都不晓得。但是在他的圣诞问候中，偶吧Oppa 确实表示他正在研究下一个项目，所以希望尽快有好消息。他的上一部电视剧“风云和雨”（风云碑“）的最终播出已经是快一年半前的事了。他非常需要尽快在上作品，否则可能会失去在观众心目中的存在感，尤其是影视空间都被积极出作品的旧演员和新面孔占据并挤满空域的情况下。

We are here for you, so talk to us!

而偶吧Oppa 要做的最重要的事情就是建立联系-现有和新的联系。 “沉默是黄金Silence is golden”和“少即是多Less is more”在瞬息万变的娱乐世界中站不住脚。 当无法进行面对面的互动时，这些互动必须得到补偿并以虚拟方式加倍。与影视剧投资决策者、公众和所有粉丝们建立联系； 他们需要尽快关注，因为去年可悲地被忽视了（至少粉丝们被忽视了）。 就像我在 2022 年开始的几篇文章中所说的那样，“眼不见心不烦Out of sight is out of mind”。 这里不谈决策者，因为我不了解行内的操作，但我会深讨粉丝和普通观众。

经常与粉丝和普通观众保持联系，有助于保持他们的思想空间和心灵空间。粉丝和观众不仅是日本人，还包括韩国人、中国人和国际人士。世界已经改变。仅在一两个市场上知名的明星对制作公司和投资人不会有太大的兴趣，因为通过流媒体平台，全球市场现在触手可及，而它们的增长是惊人的。 如果一个明星对全球观众的吸引力很小，他或她的作品没有上热播或热搜榜，这些平台是不会购买他或她的作品或投资与他或她。 从大局来看，日本市场只是不断扩大的全球销售额的一小部分，而且还在不断的缩小。

因此，请以更广阔的视野去看世界。观众和粉丝不仅是在日本，你越疏远其他地区的其他观众和粉丝，从长远来看，会失去更多。 请与 2013 年甚至 2017 年比较你现在的装况，是否看到很大的区别？ 忠实粉丝去了哪里，还剩下多少？ 是不是在为时已晚之前快速改善？

More virtual interactions in place of face-to-face?

当你失去时，需要建立以填补空白。我们有没有计划？之前努力在Instagram和微博发贴子，怎么现在已经没再发了？而在过去有大量媒体特写，这几年几乎没有任何声音，即使是在2017年“我黄金光辉的人生”和2019 年“风云和雨”（风云碑“）的高峰期也没有安排。这些难得的机会是因该被利用来和制片人、导演、制作公司、普通观众和粉丝们建立自己的存在感，但都失去了。下次机会什么时候才能再来呢？

展望2022 年？ 希望偶吧Oppa 施厚君和他的经纪公司，实际上他现在有两家经纪公司，能注意这些意见并采取行动。 如果没有什么可以维持众人的兴趣，而且大家都有其他优先事项，在这个充满不确定性的冠状病毒世界，放手会很容易的。 如果不是因为爱护和支持施厚君，我才懒得写下和分享自己的意见呢。 这些想法并非新鲜，已经分享了好多次，但到了一个临界点，再次强调。果不加以改善，下坡将是一个非常陡峭的下坡，那时，想恢复失去的关系的机会会非常渺茫的。飞出去的鸟儿是不会在回来的。

所以我再说一遍，偶吧Oppa 施厚君，帮助我们，帮助你。 就是那么简单。

Credits – Many thanks! Park Sihoo Instagram, KBS Drama Awards, Hanryu Pia, TV Report, Osen, Newsen, Japan Official Fanclub, Mentor, Pinterest, Unsplash, ParkSihooSsi.com, ParkSihooHongKong.com