A long while back, I was charmed by one Park Sihoo-ssi. It was his wicked, crooked smile that got me hooked, line and sinker! And I am sure it was that same lethal smile that got so many of you ladies under his spell for such a long while. That smile is just as engaging and as gorgeous as ever, last I saw it at his Park Sihoo “Live” concert in Tokyo earlier in May 2016.
Now, this smile will be charming more people soon, not just in his homeland Korea. It has already made inroads into China and recently, it has travelled to Mongolia and Vietnam too! And maybe in time, it might even make forays into more markets around the world!
Yes, I am talking about Park Sihoo-ssi on the box, in the posters and publicity materials of the Korean dental care brand, Exoden. He is the advertising or CF (as the Korean call it) model for the product. The endorsement is not new, it came about rather quietly about maybe a year back? We heard this through the grapevine – very subtle, below-the-line type of marketing through the web. It has made quiet entries into the concessionaires of some departmental and duty free stores in Korea and China. Then it made its presence felt in Xian at the Xian New Silkroad Exhibition in May 2015, with a huge full length banner gracing the exterior of the hotel where the exhibition was held. More exhibitions followed in China in Guangzhou and Shanghai.
And more recently, we saw his smiling face at exhibitions and signing events involving cross country trade and business.
Have smile will travel and Park Sihoo-ssi is going places! Smile!
笑容走天下
好久前,我被一位男生着迷了。施厚君调皮恶作剧般,不怎么端正的笑容让我上瘾,深入厚坑不能自拔!相信这笑容也迷倒了许多各位姐妹们吧?那笑容耐看华丽如初,在2016年5月初的施厚君东京演唱会再次较量过,还是那么的迷人可爱!
在不久的将来,这笑容还会迷倒更多人呢,不仅在他的祖国韩国。这笑容已经进入了中国,最近也前往蒙古和越南呢!也许不多时后,会进军世界各地市场!
是的,我说的是施厚君在韩国牙科护理品牌Exoden的产品包装盒上,海报和宣传广告里。他是产品的代言人,在品牌的广告或韩国所称的CF都可以看到他的笑容。这代言并非新消息,应该是大约一年前左右的事了吧?代言非常低调,都是通过网络做营销。后来渐渐的在韩国和中国的一些百货商店和免税店的特许经营柜台销售。然后在2015年5月在西安新丝绸之路展览会终于亮相,一个巨大全长的施厚君旗帜在举办展会的酒店外部挂上了。之后就在中国更多的展览会如广州和上海亮相了。
而最近,我们又看到他的笑脸在贸易和商业展览和签名活动上。
我们的施厚君是以笑容走天下的!显示出你迷人的笑容吧!
Photo Credits – Many thanks! Lifeon Korea, Exoden, 韩国方式lifestyle
11 Comments
Happy to know that his beautiful smile travels to many places via his CF. Wish him good luck for getting more CFs.
Oh please come to Australia !
PSH’s smile is the best beauty remedy for many women. Lookig at the cosmetic products he is endorsing, every woman is willing to know the secret of his own beauty. And so, his smile has become the universal language of beauty. and the products he is promoting a source of women’s joy, and of course the best one for sale., not only in Korea, but in many countries. PSH knows that :”You’ll find that life is still worthwhile, if you just smile.”[Charlie Chaplin].
His smile and laughter are one of the best I’ve come across from a male actor. No wonder a constant and frequent remark from his global fans is that his killer smile melts the heart of many…
And he does it so naturally spontaneously. It’s a world of difference when he doesn’t smile that’s why he could deliver the so wide a variety of emotions and expressions to the point some people find him creepy.
Chai Hua Loke He is only creepy as the character he played in Confession of Murder. That made him absolutely brilliant. Being of sunny disposition by nature…and that is why is is known as the “Smiling Prince”, COM really showed his versatility as an actor who can play different roles and bring them to life. Not many actors will even try to break the mould they have been known for, maybe they know themselves well and that they are only good for one typecast role.
Totally agree Nance, I didn’t mean he is creepy hahaha, you know me. I said before when I watched him on COM, I too felt like giving him a tight slap on his face when he narrowed his eyes just a little bit, that crooked one side smile, and gave a challenge look in his eyes to the detective, or to the professor (at the point he was supposed to be seeking remorse) and those little gesture in very short time, after that his face resumes the look that you don’t know what’s going on his mind there and then.
Chai Hua Loke – creepy and sinister that’s how well he played out his character in COM. But certainly not creepy in QOR!
Dorothy Ooi Aha, sinister is the word that I kept searching haha, our poor brains being racked left right and centre nowadays, jumping from all sorts of different languages platform (added in culture, country, by now my brain is so confused), often words are so near yet so far and just not coming up haha. Oh No Oh No, QOR!! Certainly no creepy at all, all yummily delicious our Park SiHoo in QOR, forget about all the proper English descriptions, to me, he is so deliciously yummy in QOR I can just eat him kekekeke
Please don’t eat all, leave some of this yummy for the rest of us… Yes agree with you his goo goo expressions in QOR are worth watching and re-watching many times over. No one can ever imitate PSH’s skillful acting here. And do yummy(not one bit creepy!)