Communication is an art to be mastered!
I am a simple woman. When it comes to Park Sihoo-ssi, I have only one ulterior motive. I want him to be successful as he well deserves and to fulfil his lifelong ambition in the entertainment business. I have the deepest respect for him as an actor and a performer and that when he sets his heart on something, he will pursue it with a vengeance.
Starting his own company is something new for him. He will have to build his business acumen and very importantly, an effective, high performance team. As with any new company and business, it always needs a little help.
I went through that when I ventured into an entirely new business, after being in the corporate world practically all my life! I was like a fish out of water, struggling to keep afloat while learning the ropes. Maybe my experience and ability are rather limited. How I wish I had help then!
One of the most valuable lessons I learnt is the art of communication. Communication? Sounds simple right? Think again!
With language barriers and cultural differences, communication can be more difficult
What? You don’t understand my Chungcheongnam dialect?
I have seen so many companies and people fail due to poor or inadequate public communication, Korean companies included. But these have nothing to do with me, nor do I care about what happens to them.
When I see the same happening with Hoo Factory, I care a lot. I generally don’t like to lecture others and would avoid it if I can. But, I want things to go right for a company that is built on Park Sihoo-ssi’s blood, sweat and tears. So, I can’t just keep my silence.
Good communication is key with your important customers
It is a motherhood statement to say good communication is so important. In the extreme, it can make or break a brand or a campaign or someone’s reputation. What has taken years to painstakingly build can collapse from a single piece of poor communication. Even without going into the extreme, poor communication, particularly on a continual basis, can chip at your customer’s trust and confidence in you. Communication can be even more difficult and should be handled with greater care with language barriers and cultural differences.
If you have ever been through a corporate communication course, they will likely demonstrate how difficult it is with a very simple experiment. Pass on a message by whispering to the person next to you. 100% of the time, by the time the fifth person hears it, the message would be so distorted!
A concerted effort in communicating to a wide audience is critical
So communicating, particularly to a wider audience and where social media can send news out at the speed of light, extra care has to be taken with the “5 wives and one husband”. What, Why, Who, When, Where and How. Each has to be clear, consistent and timely. When multiple parties are involved, the effort needs to be orchestrated. Everyone has to know exactly what to communicate, who he or she will be communicating to, what each party’s role is, where this message will be communicated, when and how it will be communicated. If these are not planned carefully and the message gets released, it may create confusion, if something does not turn out right.
Don’t communicate anything if you are not ready!
Retracting a released message can create a really bad impression and definitely poor public relations! You can lose your credibility and people’s trust in you! So if you are not ready, don’t send out anything!
I have said my peace. I hope this will be a lesson going forward. Fans provide fantastic support to stars. But even then, they cannot be taken for granted. They are your most important customers and should be treated as such. Treat them well. Give them your complete attention, utmost love and care.
Remember how Jean Thierry Cha handled a supposedly upset customer who bought a fake Artemis bag? She threw him the bag in anger. Even though he knew she was not a customer, he treated her as if she were his most important customer and gave her a more expensive bag in exchange. Good public relations and communications in action, Jean Thierry Cha! Great catch!
Good luck with Odaiba, Park Sihoo-ssi!
Good luck for your Odaiba Sky and Sea events!
沟通是艺术
我是个简单的女人。牵扯到施厚君，我只有一个动机。希望他得到他应得的成功，在娱乐圈里，实现他终生的愿望。作为演员和表演者，我非常尊重他，也敬佩他的恒心去追求他所想要的。
开始自己的公司厚工厂，对他是个新挑战。他需要建立自己的商业头脑和非常重要的，建立高绩效团队。正如其他的新企业，总是需要一些帮助。
Pay attention to the “5 wives and a husband”!
多年在大企业工作的我，走入一个全新的企业时，也尝试过！就像一条离开水的鱼儿挣扎着，想尽办法快速学习新事业的绳索和生存。也许我的经验和能力是相当有限的。那时我是多么渴望得到帮助啊！
在整个职业生涯中，觉得最宝贵的教训是沟通的艺术。沟通？听起来很容易吧？但，请仔细想想！
如果能避免，我不喜欢也不想去教训别人，因为我没有这个资格，也不是我份内之事。见过许多人和公司失败的原因就是公众沟通和公关做得不足够或做得差，韩国企业包括在内。这些我都不在乎。
但是，当我看到同样问题出现在施厚君用血汗和泪建起的厚工厂时，因为非常在乎和关心，所以不能沉默。对不起！
说良好的沟通是非常重要的，那是理所当然的。在极端情况下，它可以影响一个品牌，广告活动或某人的声誉。多年苦心经营可以因为沟通不足崩溃。即使没有那么极端，沟通不好，特别是连续的发生，可以使客户对你的信任和信心受到影响。当有语言障碍和文化差异的情况下，沟通会更困难，所一更要小心处理。
Try the experiment!
如果你曾经上过企业沟通课程，很可能会体会过一个非常简单的实验，证明沟通的难度。通过私语传递信息给你身旁的人。100％的时候，传到第五个人时，信息已经扭曲得认不出来了！
所以，跟别人沟通时，特别是广泛的观众，并利用以光速度转发的社交媒体，要格外小心注意“5妻一夫”的概念 （英文的含义）。什么 What，为什么 Why，谁 Who，什么时候 When，在哪里 Where和如何 How。都要明确，一致和及时的传达和处理。特别是当多方参与沟通活动，每个人都需要明确的知道被传达的信息，对象是什么人，每个人的角色，在哪传达这消息，会在什么时候，如何沟通得清楚。如果在传达消息前，没有经过精心策划就把信息公布，若果有错误，有可能造成混乱。
Think and plan ahead to get it right from the start
信息一但被发布，要撤回，可以造成不好的印象，公关做得完全不到位！可以失去客户对你的诚信和信任！所以，如果还没有准备好，就不要做任何的发布！
说了我所想说的了。希望可以学习进步。粉丝可以给明星坚强的支持。但即使这样，也不能认为粉丝的支持是理所当然的事。她们可是明星的最重要顾客，应该受到同等的对待 – 被专注，尽最大的爱和照顾。
还记得“清谭洞爱丽丝”里的Jean Thierry Cha 车胜祖车会长吗？记得他如何处理一个无理的客户，在外头买了水货，愤怒的冲到Artemis阿蒂米斯公司投诉吗？虽然车胜祖知道不是客户，但他对待她就像对待最重要的客户，并给她换了更昂贵的皮包。非常有效的公共和沟通吧？做得到位，车会长！
施厚君，祝台场成功！
Photo Credits – Many thanks! Cheongdamdong Alice by sbs.co.kr, Queen of Reversals by imbc.co.kr, Hoo Factory, parksihoo-odaiba.com, Weibo
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11 Comments
Oh Nance, what a crystal clear message and carefully thought out with a heart of gold. Extremely timely message for all at Hoo Factory if it wishes to grow from its fledging business stage to strength and greater strength. Yes, so critical to build a brand which is trust worthy and accuracy and consistency in terms communications should be a main feature. For your deep deep love and dedication to PSH and all that is close to his heart, we his other fans thank you deeply too. And PSH and his Hoo Factory must too. PS – I love your 5 wives and one husband!!!
Haha! If Park Sihoo-ssi fans have their way, it will be “one husband and many, many, many wives!”
Park Sihoo-ssi 박시후 씨 No lah, I think by hook by crook must stick to the FIVE wives and ONE husband, if not, won’t work, or lost the plot. Kekekeke. I don’t want to be any of his wives. I only want to be his god auntie and reserve my sniffing and nagging rights.
Great insights great piece of advice Nance!! Together with what you wrote the other day about Winning Hand, PSH need to think about his team. He needs to engage the correct human resources, if the team is new and young they need to be trained or restructured. Inexperienced and untrained resources will not deliver required results. Especially in entertainment business where often than not you don’t get a 2nd chance. Let’s hope last week is a golden lesson learnt and wiser moving forward. Like you said, fans no doubt give you the undying support, but then fans cannot be taken for granted. You nib the problem before it has a chance to fester. The moment any news of PSH event is going round publicly annoucing details that you do not agree, you nib the bud, not until fans started to buy tickets then only you issue a statement that “……………we are not responsible”. PSH is not a physical product, PSH is selling his reputation and image, any 3rd party selling anything under the name of PSH you cannot just say that’s not our product hence we are not responsible. Therefore on top of clear communication, you ought to be always on your toes and ensure nothing misleading your precious fans’ stuff is floating around. Nib the problem the moment you get one sniff of such potential problem. Looks like I am talking about the sniffing thing (which my dog does all the time), see, it’s common sense, it’s survival kit, it’s very important. Once your sniff tells you something smell bad, take action. And Act Quick and Clear.
Set Bob on the trail…sniff, sniff, woof, woof!
Unfortunately today Bob seems to be having the blues, he chose to sleep a lot despite being taken to vineyards and a mighty fine weather. Hope is just those lazy days where he needed more sleep to recharge, after the last 2 days of absolute impressive sprite from him where he trotted happily.
Oh yes communication is the key to economic or cultural activities. Communication is done in the sense that like successful or not. if well explained argumentatasi intention that you have, that good communication if you succeed then you will be successful if it does not. For this success primarily as Nance said well you have to have people highly trained to help you communicate in a timely manner and in conditions which you advantage. Not for nothing are communication courses, and within firms there are communication services prepared expressly for this activity. Leaving aside dear Nance theory I read carefully and if those from Hoo Factory and they will do, then you can learn from and improve their work. I admire the perseverance and accuracy of communication in respect of the great actor. You soul and ferment this movement supportive of PSH. We hope he and his employees read and the ideas that you give them, and comments that come along and will succcesul then surely expected. PSH luck and more power tie Nance lot of work and health. Thank you.
A good organization and communication structure is essential for every business to be and remain successful in the end. Good knowledge of business management and keep updated by seminars, master classes, workshops and so on is crucial in this fast developing society. Action points and handle them well in the process is of huge importance as well. For newbies in the business, and particularly the entertainment, field a seasoned mentor who knows all the pitfalls would be a must as well. It is too much for our PSH to do it all on his own. He needs a team of specialists in the different areas. Your article out of concern has been very insightful Nance. Really hope our PSH and his HOO Factory team will use it to their advantage! 🙂
I can’t agree more Wilma, a seasoned mentor is so crucial, to prevent the pitfalls is so crucial, harness opportunities, crystallise any sliver of chances with a keen eye of vision. All these can only be achieved with the right human resources, the right staff.
Nance, I do appreciate your intention:”I want things to go right for a company that is built on Park Sihoo-ssi’s blood, sweat and tears>” And your article is extremely important for PSH to understand that the skill in the art of communication is crucial for his success as the leader of “Hoo Factory”, because he can accomplish nothing unless he can communicate effectively. And I think you want to set alarm bells ringing that the inconsistency in communication can bring pernicious effects for a company like “Hoo Factory”. An example is the announcement of PSH’s participation at Odaiba Festival in Japan. Although an excellent, talented actor, he needs more experience as the leader of a business in the entertainment field. Because :”The art of communication is the language of leadership.”[James Humes] If PSH will keep in mind your suggestions about the importance of communication,if he will have a clear vision of what he wants to do with his “Hoo Factory”, his followers will get on board, responding to his vision. We all want him be successful also as leader of his own own business , “Hoo Factory.” Good luck PSH!