Setting the world buzzing about Park Sihoo
Last week, since I was barely head above water at work, Park Sihoo-ssi was put on the back burner, until late on Thursday, when I was on the train home, it suddenly dawned on me that his Park Sihoo “Live” in Tokyo is actually next week! Just around the corner! So what can we as fans do to support him?
Of course, it would be great for everyone to go for his first ever concert in person. But that would be remote, not at all possible. So how can those who cannot go to Tokyo also support and do something for him? I cracked my head on this one.
So many fans all over the world, so many languages, so many websites, so diverse in our thinking, so segregated, how can we unite and do something together, in unison for our favorite man? How can we, at this crucial time, scream in one voice in support of our Park Sihoo-ssi? The key to success lies in the strength and power of the united, being consistent in what we say and doing it together as one, even if we are so far apart physically.
Is it even possible, or will the idea just fall flat in the execution? Hmmm…Well, no venture, no gain. If we don’t try, we will never know.
Create that social buzz for Park Sihoo-ssi right from your armchair
But how, what, when and who? My thought is let us create buzz, set the world buzzing about Park Sihoo-ssi. Let us leverage our strength on the social media – Facebook, Weibo, Twitter, WeChat, Kakao Talk, Line, our own Park Sihoo websites, anything that can spread the word-of-mouth.
Our objective? Talk a lot about and let the world know and appreciate our Park Sihoo-ssi. We want to build up the momentum all of next week and create a high climax for his first ever concert in Tokyo on Saturday, 7 May 2016!
BUT, we need to be consistent. In advertising, brand positioning and tagline (key message) are important to make people understand what a product is all about and if these are consistently and frequently said, the more awareness can be built. Can we do this for Park Sihoo-ssi? Can we put aside any differences in thinking, come together in a consistent voice for a week, and send out the same message on Park Sihoo-ssi each day? One message a day but executed differently, in different languages, in different forms – whether in words, photos, video, anything you are good at and think appropriate.
As it is only next week and time is of the essence, I have taken the liberty to come up with these messages or themes for each day of next week. Please use the relevant message for the day for your post on your Facebook, Weibo, Twitter etc. The key is to include the English words in your posts since this is a more universal language and there will be at least one consistent element. Everything else will be yours to create. So let your creative juices flow!
Consistent key messages or themes for each day of next week
- 2 May 2016 Monday: Our smiling prince, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016!
- 3 May 2016 Tuesday: Our charming star, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016!
- 4 May 2016 Wednesday: Our brilliant actor, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016!
- 5 May 2016 Thursday: Our dancing star, Park Sihoo! See you”Live” in Tokyo on Saturday, 7 May 2016!
- 6 May 2016 Friday: Our budding singer, Park Sihoo! See you “Live” in Tokyo tomorrow, 7 May 2016!
- 7 May 2016 Saturday: Our idol, Park Sihoo! See you “Live” in Tokyo today, 7 May 2016!
- 8 May 2016 Sunday: Our shining star, Park Sihoo! We love you!
Please add #parksihoo”live”intokyo7May2016 to your Twitter and #朴施厚东京演唱会2016年5月7日# to your Weibo posts so that messages during this period can be easily found
Let us work together for Park Sihoo-ssi next week! Let us set the world buzzing about him!
Please spread the word to every Park Sihoo-ssi fan you know out there! Let them join in and also post the same consistent messages on Park Sihoo every day next week. Many thanks for your support!
Let’s start buzzing about Park Sihoo-ssi and let the world start buzzing with us!
Help create the buzz for Park Sihoo-ssi from your armchair
让世界都认识施厚君！
上周，因为工作太忙，把施厚君抛到脑后，直到星期四晚上，回家坐地铁时，突然想起他在东京举办的朴施厚演唱会就在下周！一转眼就到了！作为施厚君的厚粉，我们可以如何支持他呢？
当然，最好是大家可以亲自去参加他的第一次演唱会。但是，这很难，完全是做不到的。那么，那些不能去东京的姐妹们如何也可以支持施厚君为他做点事情呢？我想了一会。
他的粉丝遍布世界各地，因此多国语言，好多不同的网站，思想多样化，所以有点分散。怎样才能团结起来，一起齐声为我们大家喜欢的男生做点事情呢？怎样才能在这关键时刻，同声一体，支持我们的施厚君呢？成功关键在于团结的实力和力量，一致的说法，一起一体做事，即使是分散在世界各地。
究竟能做得到吗？还是想法在执行上会失败落空？嗯…嗯，没有风险，就没有收获。如果不尝试，永远不会知道。
Set the world talking about Park Sihoo
但如何，做什么，什么时候，谁去做呢？我想最好是大家一起创造声音创造嗨，让世界纷纷讨论施厚君。让我们充分利用社交媒体的力量 – 脸书Facebook，微博，推特Twitter，微信WeChat，Kakao谈话，线Line，粉丝管理的个个朴施厚网站等，凡是能传达信息的平台来分享对施厚君的看法。
我们的目标是什么呢？大力在这些社交媒体发出贴子谈论施厚君，让世界了解和欣赏我们的他。下周希望大家一起一天天的为他建设气势节奏，一直到下周六2016年5月7日在他东京举办的第一次演唱会，为他创造人气高潮！
但，我们需要一致的信息主题。在广告界，总是谈品牌定位和宣传标语（关键信息），让公众明白品牌的优势。如果一直一致和经常传达同一个信息，会增加更多的认识。大家能够为施厚君做到这一点吗？可以抛开任何不同的观念想法，在接下来一个星期里以一致的声音，在我们经常用的社交媒体如脸书，微博，推特等等，发出相同的信息主题吗？一天一个关于施厚君的消息主题，但执行方式可以不同，用不同的语言，不同的形式，充分利用我们最拿手的方式去执行 – 文字，照片，视频等，样样都行。
因为活动就是下周，时间很紧，非常冒昧，我就直接提出下周每一天的信息主题了。执行由妳们自己选择，利用自己的才能发挥，可是关键是要包括下面列出的英文字母话题，因为这样至少有一样是一致共同的地方，容易认的出来的口号。一切将是妳们的创造，所以姐妹们展示妳们的创意才华呗！
下周每一天所发出的统一信息主题
- 2016年5月2日星期一：Our smiling prince, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016! 微笑王子朴施厚！星期六2016年5月7日在东京朴施厚演唱会见！
- 2016年5月3日星期二：Our charming star, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016! 潇洒帅气的明星朴施厚！星期六2016年5月7日在东京朴施厚演唱会见！
- 2016年5月4日星期三：Our brilliant actor, Park Sihoo! See you “Live” in Tokyo on Saturday, 7 May 2016! 辉煌杰出的演员朴施厚！星期六2016年5月7日在东京朴施厚演唱会见！
- 2016年5月5日星期四：Our dancing star, Park Sihoo! See you”Live” in Tokyo on Saturday, 7 May 2016! 劲舞明星朴施厚！星期六2016年5月7日在东京朴施厚演唱会见！
- 2016年5月6日星期五：Our budding singer, Park Sihoo! See you “Live” in Tokyo tomorrow, 7 May 2016! 前途明媚的歌星朴施厚！明天2016年5月7日在东京朴施厚演唱会见！
- 2016年5月7日星期六：Our idol, Park Sihoo! See you “Live” in Tokyo today, 7 May 2016! 偶像巨星朴施厚！今天2016年5月7日在东京朴施厚演唱会见！
- 2016年5月8日星期日：Our shining star, Park Sihoo! We love you! 闪亮巨星朴施厚！我们爱你！
请加#parksihoo“live”intokyo7May2016在推特Twitter消息和#朴施厚东京演唱会2016年5月7日#在微博消息，以便容易找到这期间的信息
让我们为施厚君一起合作。让我们聚集世界纷纷讨论宣传他！
请大家把我们共同的目的传达给每一位我们认识的厚粉姐妹们，让她们也一起参加，下周每天也为施厚君发布贴子消息，大家一起为他努力！
非常感谢姐妹们大力的支持！加油我们！
Photo Credits – Many thanks! Weibo
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15 Comments
Nance, the cleverest marketing idea ever! Yes I am sure every one of us can do this simple task from 2nd May to 8th May. Ok let me now go gather some appropriate photos for each day!
Unfortunately, Chai Hua Loke, that was the only marketing idea that popped at the top of my head at this time. The idea of building the momentum to his first ever concert was obviously unplanned, something that came up at the spur of the moment, in the heat of passion 🙂 As it would need a massive movement for it to work, I don’t know how this would turn out – whether it will even take off in the first place. But nevertheless, we will all try, as much as we can. Many thanks to everyone for your support…we will need as many hands, fingers and toes as we can to move the world…so please send out word-of-mouth to as many people as you can! Thank you!
Nance, for once, I will make it a public posting on my facebook (which usually is a very restricted viewership). I have just selected photos that I think will reflect the daily message from all PSH photos galore to go with each theme/day .
And Nance, I sincerely like your idea, it’s really your forte to lead in marketing! I applause you. I could never come up with such an easy and brilliant idea, like you said, so many websites, so many countries, so many languages, all scattered all over the world and most of us are strangers to each other.
Nance, thanks for this creative idea to promote PSH. I’ll join hands with you.
Many thanks Priscilla Lee for your wonderful support as always! Being the resourceful you and a staunch Park Sihoo-ssi supporter, we can definitely count on you to do your utmost for him. Many thanks!
Clap Clap Clap
What a lucky guy, PSH, to be surrounded by people like Nance, Chai Hua Loke, Priscilla Lee and many other fans, who provide him with support and love, that he really deserves . His success , because there will be a tremendous success ,for sure , of his First Live Concert in Japan, will be also due his hard work , advice from family and friends and overwhelming support from his fans, all over the world. But most importantly, it depends on him to keep trying in maintaining his high standards for performance and professionalism. Both of them will be revealed at his concert, for whom we must support a completely and classy entertainer too, Park Sihoo Ssi!
PSH is really lucky to have yourself such learned comments and encouragements not only PSH will benefit, we too enriched ourselves reading your inputs Stefania Lupu! This place is better than a book club! PSH replaces my needs of buying art and my needs to go Disneyland to be merry. He is my art and his vibrant Sihooland with the many activities is more meaningful than Disneyland
Chai Hua Loke, what makes things memorable is that they are meaningful and significant. What makes PSH’s “Sihooland” memorable is that here we get together and disclose our feelings, impressions , praises, support and love for a brilliant man, PSH. And we do our best for his benefit:”There is greatness in doing something for the sake of someone you love.”[S,Boteuch] And all of us are doing greatness for the sake of the person we love. As Nance says: “Setting the world buzzing for PSH!”
Nance, you have come up with excellent themes for each day starting 2 May 2016.
When it comes to Twitter, we could end each cheering message with #parksihoo”live”intokyo7May2016. Then the messages will be merged in one single topic and may become a (daily) trending topic as we do this all week. Asking every fan to retweet the messages as much as possible.
Since Europe is in the midst of all time zones from East to West, the messages may spread continuously like an accordion.
Of course, I will think of the websites as well and how I can give it shape. I had planned something else for today, but as it doesn’t involve anyone else I am flexible in changing plans!^^.
Wilma, Many thanks for your wonderful support! An excellent suggestion on Twitter and let us do just that. I shall add that to all posts and try to get everyone to do the same, including the Chinese fans on Weibo etc. Something I am learning on Twitter – I am not that much of a user yet…
Thank you for changing your plans to accommodate!
Nance
We continue to learn something new each day Nance. Thanks for putting in so much time yourself! ❤🌹
You wonderful ladies inspire me to want to do my bit as well for our ever industrious PSH!