Who is Park Sihoo?
To us fans who follow our Oppa Park Sihoo-ssi and maybe those who are into Korean dramas, the name “Park Sihoo” means something. However, tell the K-poppers, the younger audience and those who are not into Korean stuff, likely there would be hardly any recognition.
Marketers always want to turn their brands into household names and put their products at the top-of-mind of their target audience. The more people know of the brand, the more likely they will buy or have an affinity to it. For a star, his or her name is like a signature or brand. And similarly, the promotion and marketing of the name is really important.
It makes sense therefore that the star, its agency, the broadcaster and the production company run publicity campaigns to promote the star and his dramas to build hype. Most times, to stretch the marketing dollars, they will plan carefully a comprehensive public relations campaign, leveraging on the press for interviews and coverage. This campaign will be executed pre, during and post broadcast of his or her dramas.
Interviews to get to know him more would be great!
The agency will also maximize the opportunities to promote extensively their star so that he or she can get a positive spin and garner more mindshare and eyeballs among the public, the target audience and fans. This will pave the way for the star to get better and more project proposals and build his or her following of fans for his next work, next project and even to secure CF or advertising.
For whatever reason, neither Park Sihoo-ssi nor his agency, Hoo Factory does any of this, not pre, during or post broadcast of his dramas. Not for “My Golden Life”, “Lovely Horribly”, “Babel” and most recently “Wind, Cloud and Rain”.
Youtube – Park Sihoo “Curious Baby”, 5 January 2020
Click on the photo to watch video https://youtu.be/coIZFrGhsO4
For a fan, and one who spends considerable effort to promote our Oppa and his dramas, it is quite frustrating to see the male lead not leveraging on the success of each of his dramas. Others, including those with small roles, have their agencies blasting them to the moon, as if they were the top stars!
The less there is of publicity for Park Sihoo-ssi, the more effort it would be to build awareness in the future. Be it to be considered for new works, building up his fan base or being top of mind among his target audience. The success of the last work would have gone to waste, if nothing got done. Each time a new work comes along, the effort to promote Oppa will not be reduced, it will be the same hard work, if not more! Tiring all round for his fans and the project publicity team!
“Who is Park Sihoo?” I hope that our Oppa and his agency will buck up and leverage on every success so that in future, less people will be asking this question!
Youtube – Park Sihoo “Crazy and Adorable”, 11 March 2020
Click photo to watch video https://youtu.be/sAMdjoD6BwE
谁是朴施厚？
对于跟随偶吧Oppa施厚君的我们，也许还有那些喜欢韩剧的人来说，对“朴施厚”这个名字会有认识。但是，告诉那些喜爱K-pop的小朋友，年轻的观众和那些不喜欢韩国东西的人，几乎不认识。
营销人员始终希望将自己的品牌变成家喻户晓的品牌，并吸引广泛的关注和眼球。人们对品牌的了解越多，他们购买或与其具有亲和力的可能性就越大。对于明星来说，他或她的名字就像标志或品牌。同样的，名字的推广和营销也非常重要。
What is my view on where Park Sihoo-ssi should head?
因此，明星，其经纪公司，广播电视台和制片公司会开展宣传活动以促进电视剧和明星是有道理的。在大多数情况下，为了扩大营销收入，他们会精心计划公关活动，利用媒体进行采访和媒体报道。这些活动将安排在广播之前，期间和之后进行。
经纪公司也将最大程度地推广自己的明星，从而使他或她获得积极的一面，并在公众，目标受众和粉丝中获得更多的关注和眼球。这会帮助明星铺路，可以获得更好和更多的项目建议，并为他的下一个作品，增加粉丝，甚至争取CF或广告合约。
不知道是什么原因，在电视剧播出之前，期间还是之后，施厚君和他的经纪公司厚工厂都不执行任何此类推广。“我黄金光辉的人生”，“可爱恐惧”，“通天塔”以及最近的“风云雨（风云碑）”都没有为施厚君做任何的宣传。
Youtube Video – Park Sihoo “The Man Who Loves Cats”, 13 March 2020
Click on photo to watch video https://youtu.be/Lb_y43asqFw
对于一个粉丝来说，并且还费上心思和精神去推广偶吧Oppa和他的电视剧，看到男主没有充分利用每部电视剧的成功去为自己打好基础，实在令我沮丧。其他演员，包括那些角色较小的演员的经济公司却在哪炒作，将他们旗下的演员炒向月球，就好像他们是顶级明星一样！
因为施厚君的宣传特少，建立未来的努力就得加重。无论是推广新作品，还是建立粉丝群，还是要建立人气，如果什么都没做，最后作品的成功就白白浪费了。每次有新作品时，就得从头开始去推广偶吧Oppa，会要另一辆的的努力和辛苦！粉丝们和项目宣传团队会非常吃精！
“谁是朴施厚？” 希望偶吧Oppa和他的经纪公司能够利为每个成功的作品去发挥作用，打好基础，提高偶吧的人气，那将来问这个问题的人会减少了！
Youtube – Park Sihoo “Fabulous Five: Getting to know Oppa”., 19 April 2020
Click on photo to watch video https://youtu.be/cx5JK5aU_sI
Credits – Many thanks! Park Sihoo Weibo, Instagram and TikTok, Hoo Factory, Enishi, Mentor, ParkSihooSsi.com, ParkSihooHongKong.com
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2 Comments
You are right. We’re not easy to know what has Hoo Factory done for Parksihoossi. Enish Magazine publishes every season, but only limited readers can read them.
Enishi is managed by Mentor, not Hoo Factory