Fans are why stars exist

Eat, live and breathe fans!

Stars are no different from any brand. They exist because of their customers. And for stars, their customers are called fans. So fans are why stars exist.  And for Park Sihoo-ssi, it is no different.

Do a sanity check on where you are! Have you thought about and thanked your fans lately? Not just when you need them for something like supporting your drama or your products, but genuinely because you love them?

Oppa, are fans still your No. 1 Treasure as you declared a long time ago? Or have this treasure faded over time. Or maybe some treasured more than others? Some remembered more than others? Some considered more deserving than others?

Facebook Video – Park Sihoo “KBS Best Excellence Actor Award 2011: The Princess Man”, 31 December 2011

https://www.facebook.com/parksihoossi/videos/1709906399164235

In the past, a marketer’s brilliance lie in his or her ability to differentiate customer segments and serve well each segment with products or services that appeal to people within the same segment. But things are totally different now. We live in a universe where the world is much closer and within reach at the press of a button, particularly in the world of movies and dramas. One can watch any work, in any language, anywhere in the world. So the traditional barriers especially geographical boundaries no longer exist.

And a smart star and his agency should know that his customers or fans no longer just reside in his home country, or Japan or China as are the traditional markets, they are everywhere. Not recognizing this and their existence is like cutting off the majority of your customers!

Why you exist

And who knows, those markets that are your biggest base now might just disappear overnight! It has happened before and nothing says it would not happen again. So broaden your scope and your reach before it is too late.

No doubt, a star is a person, with his or her own likes and dislikes. But a star is also a public figure and what’s said or not said in public is very telling. These represent you and what you think. The public can like or dislike you for what you say and do. They can choose whether to like you or not (becoming your fans or just like your product ie: drama fans who leave once the drama is over). The key is, fans are fickle, majority can drop you in a blink of an eye, very few are loyal fans. You on the other hand, cannot afford to pick and choose as fans are the reason for your existence as a star.

No love = no fans; No fans = no star

That’s the equation.

So love your fans, love all of your fans. And let them know!

Fans must be top priority for this man

粉丝是明星存在的原因

明星与任何品牌没有什么不同。他们的存在是因为他们的顾客。对于明星来说，他们的顾客被称为粉丝。所以粉丝是明星存在的原因。对于施厚君而言，也没有什么不同。

请给你的状况进行健全性的检查！你最近有没有想到并感谢你的粉丝们？不仅是当你需要她们去支持你的作品或产品或在活动的时后，而是因为你真正的喜欢她们。

粉丝们还是你好久之前宣布是你的第一宝物吗？还是随着时间的流逝而逐渐消失。也许有些粉丝比其他粉丝来得更珍贵？有些粉丝比其他粉丝更会让你怀念？有些粉丝被认为比其他粉丝更有价值？

Facebook Video – Park Sihoo “Welcome back by Fans”, K-Star News, 4 September 2015

https://www.facebook.com/parksihoossi/videos/3122353041225906

过去，营销人员的才华在于他或她通过客户细分，可以区分客户群，并更好的去吸引他们想要的众群，给他们提供更适合的产品或服务。但是现在情况完全不同了。我们现在的生活中，只要按一下按钮，世界就近在咫尺，触手可及，尤其是在电影和电视剧的世界中。观众可以在世界任何地方以任何语言观看任何作品。因此，传统的障碍，特别是地理边界的限制已经不再存在了。

聪明的明星和经济公司应该知道，明星的客户或粉丝不再只是传统市场，如明星的祖国，日本或中国，而是无处不在。不知道这一点及其存在就会切断大多数客户！

https://youtu.be/iUw8nlirWkM

谁知道，你现在最大基础的那些市场会不会在一夜之间消失！这种情况曾经发生过，没有人能说它不会再次发生。 因此，在还未晚之前扩大你的覆盖范围。

毫无疑问，明星也是人，有着自己的喜欢和不喜欢。但是，明星也是​​公众人物，在公共场合说或不说都非常重要，因为代表你个人和反映了你的想法。公众可以按照自己的决定来喜欢或不喜欢你。他们可有选择权： 是否喜欢你或要不要成为你的粉丝，还是只是剧粉，喜欢你的某部电视，剧结束后就消失了。关键的是，粉丝善变，多数只是观众，只是眨眼的时间喜欢你，很少会成为忠实的粉丝，而你却不能那样做，因为粉丝是明星存在的原因。

没有爱 = 没有粉丝；没有粉丝 = 没有明星

那就是方程式。

因此，请务必爱护你的客户，爱护你所有的客户。并要让她们知道！

That closeness must continue to bring us closer together

Credits – Many thanks! KBS Drama Awards 2011, K-Star News, Korepo, Enishi, Mentor, ParkSihooSsi.com, ParkSihooHongKong.com