I used to be impressed when companies say they operate 24/7 or maybe even 365 days a year. Now it seems so common, even in the entertainment industry through VOD or video on demand.
However, most of these VOD services are geared to domestic markets. It is only in recent times, particularly with Covid-19, that they become more global, offering 24/7, 365 services. The likes of Netflix and Viki Rakuten, content distributors that cover the globe.
The old days of relying on domestic broadcast and then hopefully to sell broadcast rights to overseas TV stations are likely numbered. People watching TV broadcasts are dwindling. But the uptake of paid streaming services that allow subscribers to watch dramas and movies via internet-connected devices is rising. These content distributors offer dramas and movies from many countries including Korea on 24/7, 365, global and what the audience watch is their choice.
Facebook Video – Park Sihoo “Wind, Cloud and Rain” on Viki Rakuten, 23 September 2020
A new and rising trend is taking off, fast. Are we there yet, Oppa Park Sihoo-ssi? When can we see you riding big in an original drama or movie that is geared for the global audience? A Netflix Original maybe?
The key influencers now are not broadcasters, but the production studios. Have you and your agency established strong relationships with these studios and their producers and writers? Do you have good friends in these important places? How ready and how powerful is your agency to get you first invitation to star in major drama productions? The clock is ticking…
全球24/7、365
好久以前,当一家公司说他们是24/7甚至365天营业时,我觉得太棒了。但现在,这已经太普遍,家常便饭了。娱乐行业也是,通过VOD或视频点播提供服务。
大多数的VOD服务都是针对国内市场的。 但是,最近,特别是在冠型病毒期间,这服务已经成为全球性,24 / 7、365服务。 就如遍布全球的内容发行商网飞Netflix和Viki Rakuten之类的公司。
依靠国内广播然后希望将广播权出售给海外广播电台很可能将会变成过去了。 看电视广播的观众一直减少。 但是,用互联网连接设备去观看电视剧和电影的付费媒体服务正在普及。 这些内容发行商提供全球性,24 / 7、365,由观众选择来自许多国家(包括韩国)的电视剧和电影观看。
一股新,而在迅速上升的趋势正在发展中。 偶吧Oppa施厚君,可否跟得上潮流? 什么时候可以看到你的原创作品亮相全球? 一部网飞Netflix Original制作?
现在,关键影响者不再是广播电台,而是制作工作室。 你和经济公司是否与这些工作室及其制作人和作家建立了良好关系? 在这些地方有没有要好朋友? 经纪公司可否准备好,也有实力去推荐,让你被邀请当作品的主人翁吗? 时钟正在滴答滴答着啊!
Credits – Many thanks! Park Sihoo Instagram, KBS “The Princess Man”, “My Golden Life”, “Lovely Horribly”, SBS “Cheongdamdong Alice”, “Prosecutor Princess”, and “How to Meet a Perfect Neigbour”, MBC “Queen of Reversals”, TV Chosun “Babel” and “Wind, Cloud and Rain”, Scent – The Movie, Viki Rakuten, ParkSihooSsi.com, ParkSihooHongKong.com
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